TikTok is introducing a fresh option that permits them to cut down on the quantity of AI-made content appearing in their streams. This move comes as the company revealed that it currently hosts more than 1 bn content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a global release. This shift comes amid a rise in content created by AI, spurred by emerging AI video creators.
The Broader AI Trend
It has been noted that nearly one in 10 of the most rapidly expanding video streams on a competing service only show AI-generated videos. A large amount of this content is considered mass-produced AI material, a label for inferior, mass-produced content that is often nonsensical or dreamlike.
Based on user feedback that numerous viewers like content created using AI tools, from AI artwork to informative clips, and we intend to give people the ability to see more or less of that, depending on their own choices,” stated a spokesperson.
AI on the Platform
The platform disclosed that there are presently over a billion videos on its network identified as AI-generated. Overall, more than 100 mn media items are added to the service each day, making clips made by AI a relatively small portion of its total content library.
User Control Features
Users will be able to reduce or increase the level of AI-generated videos they see by accessing the content preference feature in the platform and choosing “AI-generated content”. Additional categories that currently be adjusted under the setting encompass news, fashion, cosmetics, and choreography.
Content Labeling and Policies
The platform’s policies require creators to tag lifelike artificially created content, and it forbids harmful deepfakes of well-known individuals or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its user guidelines.
Additionally, the app will now attach an “AI-made” tag to content created with its built-in AI features, or detected by an industry-wide initiative for recognizing AI-generated material. This step is intended to help prevent users from attempting to evade the labeling process.
Educational Initiatives
TikTok is furthermore introducing a $2 million AI literacy fund for professionals and organizations to create educational content about ethical AI use. This initiative will benefit charitable organizations specializing in training computer science.
Content Safety Approach
The platform has justified its safety measures, during debate over plans to lay off hundreds of review team members in Britain. It is set to reduce hundreds of positions in its trust and safety team in the UK capital, with labor groups and internet security professionals expressing worry that humans are being replaced by AI moderation.
A company official clarified that human moderation would still have a role, but automated tools can safeguard staff by eliminating the most harmful content ahead of it has to be seen by humans. The company reported a notable drop in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its automated systems.
It is vital to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is why a extensive automated help is really helping us operate efficiently.”
